Despite low discounts the Apple Black Friday Sales event is always a big draw each year. Apple's strategy of keeping a tight leash on pricing makes 10% discounts a huge deal. On top of that most Apple products are ideal Christmas gifts. This year the iPad 2, iPhone 4S, new iPod touch, new iPod nano and MacBook Air will be the most gifted Apple products. The Apple Black Friday sale on the actual Black Friday (November 25) is at best the last resort to score an Apple deal. On most Apple gadgets you find a better Black Friday deal at other retailers during November.
Let's revisit the Apple Black Friday 2010 sale. Last year Apple offered a $41 discount on the iPad line, a $101 discount on the $1,299 MacBook Air, $21 off on the iPod touch and $11 off on the iPod nano. The only good deals have been the iPad and the MacBook Air deals. iPod deals and also MacBook deals have been better from other retailers (best Apple Black Friday Deals 2010). These deals often came via a free bundled gift card.
My recommended strategy for finding a great Apple Black Friday deal is to start as soon as the first Black Friday 2011 deals get unveiled on beginning of November. If you see a deal that saves you 10% or more, take it. If nothing turns up that fits your needs, hope that the Apple Store Black Friday 2011 sale will have your desired Apple product on sale, so you can save a little bit.