Nearly All 4,700 Rite Aid Stores Nationwide Open Thanksgiving on First of "Three Days to Save"
Rite Aid Corporation
Eric Harkreader, 717-975-5713
eharkreader@riteaid.com
A survey out Wednesday shows that shoppers are looking for holiday deals throughout the year rather than checking off their list on one big promotional day.
Forty-six percent of those surveyed nationwide say they already had started shopping for the holidays.
Only 18 percent are waiting to shop on Black Friday or Cyber Monday, according to the Ipsos Public Affairs survey commissioned by Offers.com.
In the Midwest, 90 percent say they plan to spend the same or less this holiday season than in 2010, and 21 percent plan to wait for deals on Black Friday or Cyber Monday.
Given the state of the economy, almost half of consumers have been looking for deals throughout the year when shopping for those on their holiday gift list, while only 18 percent are planning to wait to shop on Black Friday or Cyber Monday, according to a telephone survey conducted among 1,000 U.S. adults by Ipsos Public Affairs commissioned by Offers.com.
Although holiday shoppers continue to turn to the Internet for research, a majority isn’t on the hunt for coupons or deals, the survey says.
The survey also found that 87 percent of respondents are planning to spend the same or less during the upcoming holiday season than they did in 2010, but only 48 percent plan to look for online coupons or coupon codes to stretch their holiday spending dollars before making a purchase.
Other highlights from the survey asked specifically about holiday shopping plans include:
- 52 percent of respondents spend more than an hour researching the best price for each holiday purchase, while 7 percent of consumers report to spend more than 6 hours researching each purchase they make for the holidays.
- 27 percent have been keeping their eye on online specials and daily deals, and 50 percent turn to newspaper or magazine coupons for savings.
- 69 percent of holiday shoppers would prefer to shop in a retail store rather than online if the merchandise and deals were the same, while 47 percent said they would shop online if the deals were better than in stores.
“With a majority of U.S. consumers being not likely to look for online coupons or coupon codes when they shop this holiday season, millions of consumers may let savings pass them by,” said Steve Schaffer, CEO of Offers.com.
“Online shopping can provide much better value, selection, and convenience than shopping at retail, and online coupons offer extra discounts that can’t be found elsewhere. The team at Offers.com makes it easy to save money and time while shopping at any time of the year, because we manually screen thousands of the best available offers and deals on a daily basis to ensure that they work.”
Offers.com provides consumers with online coupons, coupon codes, offers, and deals from thousands of online stores. Offers.com also organizes deals and provides guidance around specific holidays and trends such as Halloween, Black Friday 2011 Deals, and Cyber Monday 2011 Deals.
Additional demographic findings of the holiday spending poll include:
- While just 16 percent of adults with a household income of $75,000 or more indicated that they were not at all likely to seek out online coupons or coupon codes, almost three times as many (44 percent) of those with a household income of$25,000 gave the same answer.
- 73 percent of respondents aged 18-34 would prefer to shop in retail stores if the merchandise and deals were the same, but if the deals were better online, 50 percent would shop online instead.
- Similar to other age groups, 51 percent of respondents aged 18-34 have used newspaper or magazine coupons in the last 30 days.
Don’t miss TechMedia’s upcoming fall Digital events
Cyber Monday Online Deals are setting a new record! Retailers are singing a happy tune this holiday as rivals Amazon.com and Walmart.com hit new sales records, according to industry experts.
Amazon reported a record number of November sales for its Kindle electronic book reader and Amazon still has awesome deals on Netbooks! The Toshiba Mini NB205-N325PK 10.1-Inch Posh Pink Netbook has 9 Hours of Battery Life and comes with Windows 7 Starter installed for $370.00! And it’s PINK! What more could a girl ask for?
Reuters reports that Jefferies analyst Youssef Squali estimates that Amazon will report about 30 percent sales growth in its holiday fourth quarter. Recession? What recession?
Retail giant Wal-Mart has offered the lowest prices on books, toys for shoppers on Cyber Monday-–and there are plenty of deals at Walmart.com. Here are a few of the deals still left for Cyber Monday!
Little Tykes Kitchen for $45.00!
Nintendo DSi Value Pack for $179! It is usually almost that much just to get the DSi! The value pack has Nintendo DSi, two games and one accessory.