A survey out Wednesday shows that shoppers are looking for holiday deals throughout the year rather than checking off their list on one big promotional day.
Forty-six percent of those surveyed nationwide say they already had started shopping for the holidays.
Only 18 percent are waiting to shop on Black Friday or Cyber Monday, according to the Ipsos Public Affairs survey commissioned by Offers.com.
In the Midwest, 90 percent say they plan to spend the same or less this holiday season than in 2010, and 21 percent plan to wait for deals on Black Friday or Cyber Monday.
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