Consumers are all over the bargains that become available around Thanksgiving. Black Friday was once the primary day for deals but Cyber Monday has now taken over as the
biggest shopping day of the year. How did this new shopping day come about? It is actually quite simple, as the luxury of the Internet has created a new trend in shopping. Cyber Monday or the Monday right after Thanksgiving, features noteworthy sales and free shipping, making it the new preferred choice for consumers.
Several items are marked down on Cyber Monday but there are definitely more popular items that grab a customer’s attention. For example, laptop computers, digital cameras and television sets are the main items that consumers look to purchase on Cyber Monday. Specifically, there are a number of Cyber Monday TV deals that make customers’ jaws drop. To put the sales into perspective, some retailers will offer televisions for as much as 50% off of the original price. With free shipping, these deals offer huge incentive for consumers to shop on this day.
It is believed that in the very near future, Black Friday will lose its luster. With more consumers utilizing the Internet to make their purchases, Cyber Monday will soon take over sole position as the biggest shopping day of the year. Retailers are noticing that sales volume is decreasing on Black Friday primarily since Cyber Monday has grown so popular. When more consumers become familiar with technology and the convenience of shopping online, Black Friday will be eliminated altogether. Today, some of the deals offered on Cyber Monday are not even offered on Black Friday. Marketers are looking to make the two shopping days mutually exclusive of each other in hopes of having the customers take advantage of both days. It should be noted that retailers don’t have a high profit margin on Black Friday and Cyber Monday. The idea is for consumers to come into the store and purchase not only the featured items but additional items as well. Ultimately, increased consumer activity will lead to a higher sales volume. Studies also indicate that if consumers go shopping at a particular store they are more likely to return at a future date.
What types of discounts are offered on Cyber Monday? As stated above, some of the most notable deals are the Cyber Monday TV deals. Last year, the VIZIO SV470M 47-inch 1080p LCD television was on sale for $599. This deal was considered remarkable at the time. Some of the major retailers that offer Cyber Monday TV deals include WalMart, BestBuy, Target and Sears. It is important to perform the necessary price comparisons to determine the best deal at the time. Keep in mind that for high-ticket items, it is very possible that items run out of stock quickly. Consider the time it takes to process a transaction over the Internet compared to the time it takes in the store. The speed of the Internet allows for transactions to be processed at a much faster pace. In addition, some of the items are shipped directly from the warehouse, thus eliminating the need for the wholesaler to ship to the retailer. All of these factors allow retailers to pass cost savings on to the end consumer. However, certain items may be on sale for a limited time, sometimes just a few hours. Therefore, consumers still need to be active in checking the deals ahead of time to ensure that they are able to purchase the desired product.
Several items are marked down on Cyber Monday but there are definitely more popular items that grab a customer’s attention. For example, laptop computers, digital cameras and television sets are the main items that consumers look to purchase on Cyber Monday. Specifically, there are a number of Cyber Monday TV deals that make customers’ jaws drop. To put the sales into perspective, some retailers will offer televisions for as much as 50% off of the original price. With free shipping, these deals offer huge incentive for consumers to shop on this day.
It is believed that in the very near future, Black Friday will lose its luster. With more consumers utilizing the Internet to make their purchases, Cyber Monday will soon take over sole position as the biggest shopping day of the year. Retailers are noticing that sales volume is decreasing on Black Friday primarily since Cyber Monday has grown so popular. When more consumers become familiar with technology and the convenience of shopping online, Black Friday will be eliminated altogether. Today, some of the deals offered on Cyber Monday are not even offered on Black Friday. Marketers are looking to make the two shopping days mutually exclusive of each other in hopes of having the customers take advantage of both days. It should be noted that retailers don’t have a high profit margin on Black Friday and Cyber Monday. The idea is for consumers to come into the store and purchase not only the featured items but additional items as well. Ultimately, increased consumer activity will lead to a higher sales volume. Studies also indicate that if consumers go shopping at a particular store they are more likely to return at a future date.
What types of discounts are offered on Cyber Monday? As stated above, some of the most notable deals are the Cyber Monday TV deals. Last year, the VIZIO SV470M 47-inch 1080p LCD television was on sale for $599. This deal was considered remarkable at the time. Some of the major retailers that offer Cyber Monday TV deals include WalMart, BestBuy, Target and Sears. It is important to perform the necessary price comparisons to determine the best deal at the time. Keep in mind that for high-ticket items, it is very possible that items run out of stock quickly. Consider the time it takes to process a transaction over the Internet compared to the time it takes in the store. The speed of the Internet allows for transactions to be processed at a much faster pace. In addition, some of the items are shipped directly from the warehouse, thus eliminating the need for the wholesaler to ship to the retailer. All of these factors allow retailers to pass cost savings on to the end consumer. However, certain items may be on sale for a limited time, sometimes just a few hours. Therefore, consumers still need to be active in checking the deals ahead of time to ensure that they are able to purchase the desired product.
What is the best way to take advantage of Cyber Monday sales? The easiest way to stay informed is to sign up for a retailer’s mailing list. The retailer will then send updates on hot sales as they become available. When Thanksgiving rolls around, consumers should check their mailboxes frequently to see if they have received the Cyber Monday sales flyer. This flyer will list all of the featured sales, with the biggest cost savings listed on the front of the page. Usually, the Cyber Monday TV deals are on the cover of the flyer. Consumers should not hesitate to sign up for all mailing lists, as it will allow them to perform price comparisons.
To some, Cyber Monday is not a big deal. To others, it offers tremendous savings at increased convenience since it is not necessary to go to the store, deal with lines and risk the possibility of a specific store being sold out. Items sold online are shipped directly from the warehouse, meaning that there is a stronger possibility that they will be in stock. Evidently, Cyber Monday offers clear advantages over Black Friday. It is only a matter of time before consumers stop shopping on Black Friday and make it a point to get on the Internet on the Monday after Thanksgiving.
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