Lonrho: Oceanfresh unit lands deal to supply hake to 500 Walmart stores in US

Posted by Manish Pandey On Tuesday, 26 July 2011 0 comments

Lonrho (LON:LONR) has revealed a new export contract with major US supermarket retailer Walmart.
Through the deal the company’s seafood division, Oceanfresh, will supply 500 Walmart stores with its pure Hake fillets starting from October onwards.
“Lonrho is delighted that Oceanfresh has been appointed as a fish supplier to the world's largest retailer Walmart,” said chairman David Lenigas.
The company also said that it has expanded its production capabilities as a result of the deal, which will add around one hundred new jobs in South Africa.
The hake supplied by Oceanfresh is caught from the Benguela current off the coast of Southern Africa, fished using sustainable methods.
“Lonrho understands the importance of responsible fishing policies and prides itself on delivering the best quality products that are wild caught and from well managed and sustainable sources,” Lenigas added.
“Oceanfresh has been diligent in working with the World Wildlife Fund's sustainable sourcing program to ensure that fish stocks are properly managed and that catch quotas are within sustainable levels to maintain wild fish stocks for future generations.”
Today’s deals is the latest example of Lonrho’s ongoing expansion, as the African conglomerate pursues its strategy to build a major agriculture and food supply business that delivers from ‘field to the fork’.
Last week Lonrho unveiled a £4.5 million deal to acquire a leading airborne export business Grindrod PCA. The deal added vital export and logistics infrastructure to the Lonrho agri-business, which is trying to grow to meet high levels of demand from major international food retailers. 
Grindrod PCA, headquartered at Johannesburg International Airport, is a leading exporter of fruit, vegetables and fish into the global market.
Specifically the acquisition adds cold store capacity, it will allow for more efficient handling of perishable goods and it will create potential cost savings. Grindrod PCA operates international standard cold store and logistics facilities in Johannesburg, Cape Town, Port Elizabeth and George.  
Lonrho’s vertically integrated agri-business already comprises several companies that grows, packs and delivers food produce to retailers both in Africa and around the world – with major supermarket clients in USA, Europe and the Far East.

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