Last year I did not hear about Small Business Saturday. Small Business Saturday (SBS) was created in 2010 by American Express in response to small business owners’ most pressing need: creating more demand for their products and services.
Small Business Saturday follows Black Friday and is this year on November 26. The initiative got more support this year with Google, Facebook and Twitter joining.
Small Businesses can receive a free toolkit to increase sales that will be released in the next weeks.
The Small Business Toolkit includes $100 in free Facebook advertising to the first 10,000 business owners who sign up. There are lots of other guides and how-to's in the package.
What is more effective though to drive sales will be the FedEx $25 Shop Small American Express Gift Cards that you can get to shop at Small businesses on Small Business Saturday 2011.
A total of 30,000 gift cards are available, first-come-first-serve, beginning November 1 on the FedEx Facebook Page. FedEx will distribute an additional 10,000 gift cards directly to customers.
Additionally American Express will help drive traffic through the doors of small businesses with a special incentive: a $25 statement credit offer for Cardmembers when they register their Card and spend $25 or more on Small Business Saturday at any qualifying small business that accepts the American Express Card. Cardmembers will be able to register their cards in early November.
For more details on the Shop Small Business Saturday visit this Facebook Page.
Speaking of Facebook. Please join our Facebook Page to be part of our Black Friday Countdown Community. Black Friday deal hunting will launch very soon.
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