Number of people lined up outside stores to dive in sales after Thanksgiving, according to a new study by Accenture. This holiday season can be a little disappointing for retailers, if the poll numbers are any indication. More people than last year are more concerned about saving money on holiday sales.
Accenture's survey of the holiday shopping season found that 77 percent of holiday shoppers will focus on the "prudence" and expenses "controlled", and 88 percent of them plan to spend less this year than past. The only group that seems likely to spend the same amount or more buyers in high-income (earning $ 100 000 or more), and represent only a small percentage of the population.
Respondents said it expects to use more "precision cart" to ensure the very best deals and spent as little as possible during the holiday season. Many of them are closely related and use technology such as smart phones and tablets to make sure they find the best deals. 93 percent of respondents said that finding cuts in major retailers. will have to find ways to attract these customers discounts-conscious, offering services that add value to their products.
Value of Black Friday continues to decline, as only 44 percent intended to give a busy day of shopping importance, which fell 47 percent in 2010 and 52 percent in 2009. Only 6 percent of respondents said their consumption would be "unreasonable" and "uncontrollable." They cited the cost of food, gas prices, and concerns about the economic reasons for the effort to detail.
Accenture is a global IT consulting, outsourcing and technology services to clients in over 120 countries around the world. With net income of $ 25.5 million to U.S. customers include some of the most successful companies in the world and governments.
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