Why Shop Online for Black Friday?

Posted by Manish Pandey On Thursday, 6 October 2011 0 comments

With the holiday season just around the corner, Black Friday has become one of the busiest shopping days of the year. From heavy discounts to long lines that rival that of an Apple product release, shoppers around the world will be spending as much as they can on their family, friends, and themselves if possible. However, online sales will help cut down on the number of people driving to the stores this season.

Before the internet even existed, Black Friday was such a big shopping day that people would take the day off just to make sure they were able to do most of their holiday shopping in one day. This resulted in stores and mall packed tighter than a can of sardines, heavy traffic, and on rare occasions fist fights. In the 1980's, Cabbage Patch Dolls were very popular among young children. Once they came out during the holiday season, parents rushed to the stores and wiped out almost the entire inventory on every toy store. In some case, cops had to be called due to fights breaking out in and outside some locations!

As time past and the internet became another part of our lives, companies have started not only bringing their in-store sales online but also starting sales early. In some cases consumers are able to enjoy those same sales for a longer period of time. Amazon, Walmart, Best Buy, and other retail stores will do this to either sell new items faster or to get rid of older items in a hurry. Regardless of the products, this results in larger discounts for everyone.

Since Black Friday is considered a big day for retailers, certain companies will use this to their advantage in order to generate high sales numbers in a shorter period of time. Video game publishers have been known to release their biggest titles during the holidays. Sometimes it's due to development cycles, but most will release their games on or even weeks before to offer them at a discount after Christmas. The same is done for smartphones, computers, clothing, toys, and other items.

So, why should consumers buy online on Black Friday? There are better deals available, more items on sale than in the stores, but the main reason is avoiding the crowds. Plus, consumers don't have to worry about fighting each other over certain items.

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